Post by account_disabled on Dec 26, 2023 9:57:42 GMT 5.5
The most important aspect that you should take into account when selecting who you are going to investigate is the level of success they have, whether they are lovemarks or not, that is, how much presence they have in the minds of consumers. The great advantage of doing this type of benchmarking is that it leads to a better creative process , which helps you renew your strategy and make your brand more emblematic. 3. Internal benchmarking And last—but by no means least—we have internal benchmarking, which focuses on conducting internal research and evaluation of the company's departments. Have you noticed that your business performs better in some departments over others? Most likely yes, so you should ask yourself: how to make all departments have the maximum possible performance? And this is where benchmarking helps.
By knowing the things that your best department is doing well, you will be able to replicate those same actions in other departments, managing to increase the efficiency of the entire company. It is important to take into account the pace at which the changes are applied, because if there are too many in a very Phone Number List short period of time it can even be harmful. In these cases, it is better to apply them gradually, until these changes become customary. If you want to delve deeper into the topic of how to measure the performance of your work teams, then this video will help you a lot: 5 steps to benchmarking So how can you do good benchmarking? Although there is no very strict guideline on how it should be done, there are certain steps that you should take into account so that you obtain the best results.
Below we list the 5 steps that we recommend you follow: 1. Identify the problem The first thing you should do is sit down with your marketing team and analyze what the company's current situation is , what it lacks and what the opportunities are to improve. Many times this first step is forgotten and we go straight to the investigation, however, if we do not know in depth the company's problems - and everything that we want to improve - it will be difficult to find an adequate solution. Ask yourself the following: what do we want to improve? What are our weakest points? What is our differentiator? What companies in the market are doing better than us? 2. Plan and choose the approach Once you have all the problems on the table, it is time to do benchmarking planning and choose the approach that will benefit you the most.
By knowing the things that your best department is doing well, you will be able to replicate those same actions in other departments, managing to increase the efficiency of the entire company. It is important to take into account the pace at which the changes are applied, because if there are too many in a very Phone Number List short period of time it can even be harmful. In these cases, it is better to apply them gradually, until these changes become customary. If you want to delve deeper into the topic of how to measure the performance of your work teams, then this video will help you a lot: 5 steps to benchmarking So how can you do good benchmarking? Although there is no very strict guideline on how it should be done, there are certain steps that you should take into account so that you obtain the best results.
Below we list the 5 steps that we recommend you follow: 1. Identify the problem The first thing you should do is sit down with your marketing team and analyze what the company's current situation is , what it lacks and what the opportunities are to improve. Many times this first step is forgotten and we go straight to the investigation, however, if we do not know in depth the company's problems - and everything that we want to improve - it will be difficult to find an adequate solution. Ask yourself the following: what do we want to improve? What are our weakest points? What is our differentiator? What companies in the market are doing better than us? 2. Plan and choose the approach Once you have all the problems on the table, it is time to do benchmarking planning and choose the approach that will benefit you the most.