Post by account_disabled on Feb 15, 2024 14:47:17 GMT 5.5
Below, it reviews the main types of marketing campaigns and compiles eight examples of the best marketing campaigns of recent years. It's time to create your marketing campaigns Combine email marketing campaigns, WhatsApp, SMS and much more with Phone . I want to open my free account >> Table of Contents What is a marketing campaign A marketing campaign is a strategic sequence of coordinated actions to promote a product, a service and/or a brand among a certain target audience. The basis of marketing campaigns is persuasion . They have a clear objective, which usually consists of converting the recipients of the campaign into customers. The goal can also consist of carrying out a specific action. registering for an event, joining a mailing list, etc.
All marketing campaigns have costs and, over time, generate a return on investment ROI . The ROI can be monetary, due to the products sold, but also reputational. Some successful marketing campaigns attract new potential Chile Phone Number List customers in the short term and do not have a decisive monetary impact for some time. Difference between marketing campaign and advertising campaign Although advertising is an important resource in marketing campaigns, it is not the only one. An persuasive messages about the brand and/or products in different communication channels, such as radio, press, television, a billboard or the Internet. On the other hand, a marketing campaign also encompasses other strategies to promote a brand such as public relations, events, phone calls, content marketing and SEO positioning, among others.
Digital communication through the Internet has meant a revolution in both types of campaigns, due to the possibilities of audience segmentation. Social networks, email and websites are channels with a lot of potential to develop good marketing campaigns, but they are not the only ones. The success of the best marketing campaigns is based on a comprehensive strategy, which combines various communication channels to reach your target audience. The main digital marketing tools follow this comprehensive strategy model, offering services and resources on all-in-one platforms. How to develop a successful marketing campaign These are the main basic aspects that you must define when developing a marketing campaign. Objective KPI After coming into contact with your campaign messages or stimuli, what should recipients do? The campaign must have objectives that are reflected in actions by consumers.
All marketing campaigns have costs and, over time, generate a return on investment ROI . The ROI can be monetary, due to the products sold, but also reputational. Some successful marketing campaigns attract new potential Chile Phone Number List customers in the short term and do not have a decisive monetary impact for some time. Difference between marketing campaign and advertising campaign Although advertising is an important resource in marketing campaigns, it is not the only one. An persuasive messages about the brand and/or products in different communication channels, such as radio, press, television, a billboard or the Internet. On the other hand, a marketing campaign also encompasses other strategies to promote a brand such as public relations, events, phone calls, content marketing and SEO positioning, among others.
Digital communication through the Internet has meant a revolution in both types of campaigns, due to the possibilities of audience segmentation. Social networks, email and websites are channels with a lot of potential to develop good marketing campaigns, but they are not the only ones. The success of the best marketing campaigns is based on a comprehensive strategy, which combines various communication channels to reach your target audience. The main digital marketing tools follow this comprehensive strategy model, offering services and resources on all-in-one platforms. How to develop a successful marketing campaign These are the main basic aspects that you must define when developing a marketing campaign. Objective KPI After coming into contact with your campaign messages or stimuli, what should recipients do? The campaign must have objectives that are reflected in actions by consumers.