Post by account_disabled on Feb 15, 2024 15:42:08 GMT 5.5
story so that people notice you. like your product. and buy your product Wang Fulei. Managing Director of Ogilvy Public Relations. believes that the key point is "insight". the key and essence behind the problem. and the content created can easily arouse people's resonance. "Today. when we are in a situation where there are no borders. no boundaries. and even communication tools are so complex and confusing.
when we want to operate a brand. the focus is on brand content marketing. The key is-how to say a content that is consistent with the brand positioning Good story." Wang Fulei said. Take the Quanlian Ecuador Phone Number List Welfare Center. which has become a marketing model in recent years. as an example. The Allied Federation originally started as a "welfare center for military. civil and educational institutions" and its main feature was "cheap". However. in the past. the public tended to equate "cheap" with "cheap and poor quality". It seems that the Allied Alliance has already stepped into this category. Dead end. However. if we analyze it in depth. we can think about the "reason why Quanlian is cheap."
They used this idea as the axis to launch a series of advertisements. telling the public through fun experiments that "cheap products can be as good as cheap". thus creating a full joint name. When the product or company itself has no characteristics. we can rely on "insight" to find the "unique selling point". When everyone generally has the stereotype that "cheap" means "bad quality". if we can find a way to solve everyone's doubts about quality and subvert everyone's perception that "cheap products must not be good". we can create a A sense of conflict has attracted public attention. So how can you practice insight Wang Fulei proposed six tips: read extensively. observe carefully. experience life. put yourself in others’ shoes. magnify details. and start from the heart. Through reading and observing life experiences around us. we can expand the scope of our experiences and put ourselves in others' shoes to