Post by account_disabled on Feb 15, 2024 15:57:25 GMT 5.5
Marketing Image source: Provided by GettyImages arts Peng Zishan World Magazine Issue 641 Release time: 2018-01-30 17977 viewing count On December 21, 2017, major advertising companies in Taiwan gathered together at the first Digital Singularity Awards Ceremony. The 30 awards are divided into three levels: digital creativity, innovative application technology, and integrated marketing.
After three rounds of review processes, gold, silver and bronze awards will be awarded. However, 21 of the awards, including the Annual Technology Innovation Technology Award, the Best IoT Application, and the Best O2O Marketing Nepal Phone Number List Award, are all "deficient" on the list. The “absence” reflects the challenges and explorations faced by enterprises and advertising agencies in the face of the digital marketing wave. When the main focus of marketing shifts from pure creativity and copywriting to data and platform integration, companies have to expand their horizons and think about new possibilities. Chen Qiqi, co-founder and chairman of Milan Marketing Planning, who took home five awards including the Annual Award and Best Digital Platform Integrated Marketing, said, “In the past, marketing was a kind of communication.
How did the platform convey product information through the media to change consumers’ attitudes Awareness and behavior. But now marketing is not only that, but also experiences, etc., and different levels are mixed together." Already a subscriber log in Online + paper reading Subscribe to the world for unlimited reading Read the world without any limit on the number of articles AI simulated human voice reading Special inclusions from The Economist, BBC and Nikkei View subscription plans Are you a student Complete verification to enjoy a monthly discount of 99 or Continue reading this articleLog in Join as a member Subscribe to the Fast100 newsletter sent every Monday A must-have reading that focuses on new